Self-love is akin to Frodo’s trek to Mordor, except the ring is your battered self-esteem. Gollum is every toxic relationship you’ve ever clung to because you thought you didn’t deserve better. Imagine this: a world where the notion of self-love isn’t just a trendy hashtag or the exclusive domain of social media influencers who pout […]
Love Thyself: A Rebel’s Guide to Claiming February 13th as Your Own Read More »
In our modern culture, it’s easy to overlook the rich tapestry of history and tradition accompanying something as seemingly mundane as hot chocolate. Today is National Hot Chocolate Day – a day that beckons us to ponder not just a steaming cup of cocoa but also the rich symbolism that chocolate has woven through the
Hot Chocolate- A Time-Traveling Tale from Aztec Gold to Winter Soul Read More »
Are you getting pestered with questions about creating a Threads strategy, and being told how critical it is for the brand to know all the things right this moment?
Know that you’re not alone and all Social Media Managers are likely receiving the same questions. Take a deep breath and remember that YOU are the expert and YOU know that now is not the time to create a full brand strategy for this channel.
Ready to create a Threads strategy?! Not so fast! Read More »
Throughout my career in social media, I’ve been the voice of many brands and individuals across a multitude of industries. And, no surprise, they all have their own unique voice that connects them to their content, their audience and their business as a whole. But how did I manage to change my voice to fit the needs of the client or customer? Through studying, training and, more importantly, a social media messaging guide.
Why Your Brand Needs a Social Messaging Guide Read More »
The State of Social Media “We don’t have a choice on whether we DO social media, the question is how well we do it.” — Erik Qualman. This quote has always spoken to me because I believe that social media, like everything else we do in life, is what we make it — positive or
The State of Social Media Read More »
With each passing day, the way we communicate, find solutions, retrieve information, and connect with people is becoming more and more digital, and a big part of that is because of COVID-19. Many people have used quarantine as an opportunity to join more social networks like TikTok to pass the time or update their profile on LinkedIn to network. But what about brands?
Tips for Developing an Influencer Marketing Program Read More »
![Hello [Brand] — Are You Listening?](https://thulium.co/wp-content/uploads/2020/06/GG-Social-Listening-Blog-Image-1024x779.jpg)
Social listening is one of the most powerful actions you can take as a brand. The purpose of this is not to build up your brand awareness, but to build deeper relationships with your audience, your employees, your customers, your partners, your haters, your ambassadors, and more. While brand awareness becomes a perk, it’s not the purpose. Listening is more than paying attention to when your brand is being @mentioned in a post or receiving a DM in a social channel. It’s about identifying the deeper conversations hidden below the surface. And while many brands are hitting just the tip of the iceberg of the conversation, they have an opportunity to go deeper.
Hello [Brand] — Are You Listening? Read More »
Over the past three months I’ve been writing frequently on the difficulty that CIO’s and other IT leaders are shouldering in the face of a relentless pursuit of keeping pace with new technologies.
Innovate Or Die Is The Battle Cry; I’ll Get Right On It—As Soon As We’re Ready Read More »
Last month I wrote on the challenges placing pressure on the CIO and IT leaders to move from an operations-focus to an opportunity-focus.
AI Driven IT Optimism Read More »
How’s the engagement on your social properties? Are you still chasing follower counts and impressions? Do you give your marketers a hard time when those and other vanity metrics go the opposite of up-and-to-the-right?
Create Community and Value Through Meaningful Engagement Read More »
