I’m just off a whirlwind of back-to-back global conferences speaking about digital transformation, and refreshingly I’m beginning to experience discussions around the “how” and not just the “why” of digital transformation. Everyone responsible for transformation within their verticals has to be feeling the flames that have been lit by stakeholder expectations.
From Operations-Heavy to Opportunity-Maker Read More »
You know what they say, you never know what you’ve got till it’s gone. Just another post on AI and IoT you say? Sure, now hand me your phone. Forever. That’s right, you don’t get it back. How’s that feel?
IoT and the Intelligent Enterprise Read More »
Measuring the success of your social media posts is a fundamental component of compelling social media marketing. The days of feeling good about your campaigns and eyeballing engagement are long gone. Reviewing analytics at regular intervals and maximizing what is working and tweaking what isn’t, is not just important – it’s a necessity.
Impressions! They’re Not that Great Read More »
Are you failing to differentiate and humanize your brand on social media? Are you suffering from a general lack of knowledge on how social works – and the people who should run it?
DistribuTECH 2019 kicked off this week in New Orleans, and one thing is clear: the energy and utility sector is drastically transforming. Smart grids, changes in policy, cybersecurity threats, and the digitization of customer relationships are forcing companies to rethink and reinvent themselves to stay competitive.
Top 5 Tech Trends for the Energy and Utilities Sector in 2019 Read More »
But What Is it That You Do, Exactly? Prove (and improve) your social media ROI and business value. “Marketing” and “social media” –what do they even mean? Unless someone specifically mentions a Tweet to your CEO, does she wonder why you’re even on the payroll? They say “You don’t know what you don’t know.” Your
But What Is it That You Do, Exactly? Read More »
As we celebrate International Podcast Day, I find myself reflecting on the remarkable journey podcasting has taken me on. What started as a simple curiosity a decade ago has blossomed into a vital part of my life, personally and professionally.
The Sound of Connection: Reflections on a Decade of Podcasting Read More »
In a world where the allure of generative AI often eclipses its practical applications, it’s easy to get caught up in the hype. Over the past few weeks, I’ve sought to cut through the noise and deliver actionable insights on how generative AI can revolutionize B2B marketing. Through a series of in-depth explorations, we’ve journeyed from foundational concepts to real-world applications, uncovering the true potential of AI in driving ROI, efficiency, and innovation.
Beyond the Hype: Real ROI from Generative AI in B2B Marketing — A Series Finale Read More »
Welcome to the final installment of our series on harnessing the ROI of generative AI in B2B marketing. Throughout this series, we’ve explored the fundamentals of generative AI, its evolution, practical applications, implementation strategies, and how to measure its ROI. As a Futurist, I am always looking ahead to the future so I thought it apropos to end the series by casting a knowing glance around the corner to what lies ahead. Let’s take a look at the emerging trends and innovations in generative AI that will shape the landscape of B2B marketing.
Smart Marketing, Smarter Results: AI’s Role in B2B Business Growth Read More »
When we think about the action of social listening, the first thing that always comes to mind is the audience. Not the brands and what the brands are talking about, but what the audience is or is not vocalizing about brands or topics of conversation.
The Power of Social Listening Read More »
Welcome back to our series on harnessing the ROI of generative AI in B2B marketing. In our previous installments, we’ve explored the fundamentals of generative AI, traced its evolution, delved into practical applications, and provided guidance on integrating it into your marketing strategy. Now, we’re diving deep into one of the most critical aspects: measuring generative AI’s return on investment (ROI). Understanding and demonstrating the value of your AI initiatives is beneficial and essential for sustaining and scaling your efforts in the competitive B2B landscape.
The 6 Critical Metrics for Measuring Generative AI ROI in B2B Marketing Read More »
Before you embark on the thrilling journey of implementing generative AI, it’s crucial to assess your marketing needs and identify areas where this technology can be a game-changer. This involves closely examining your current processes, identifying the pain points, and envisioning how generative AI can solve these challenges, setting the stage for a more efficient and effective marketing strategy.
Generative AI Meets B2B Marketing: Insider Secrets to Skyrocket Engagement & ROI Read More »
As the CEO of a social media marketing agency, I’ve witnessed a profound shift in the digital landscape. It’s a transformation that has brought about incredible opportunities for connection, storytelling, and community-building. But it’s also introduced a darker element, one that threatens the very foundation of trust upon which these platforms were built. This challenge
A Crisis of Trust: How Digital Deception is Changing Marketing Forever Read More »
Welcome back to the second blog in our series on harnessing the ROI of generative AI in B2B marketing. In our first blog, we introduced the concept of generative AI and how it differs from traditional AI. Today, we’re going to explore the fascinating evolution of AI in marketing, focusing on the game-changing benefits of generative AI that are taking our strategies to the next level.
The Future of B2B Marketing is here, Powered by AI Read More »
Understanding Generative AI Welcome to the first installment of my blog series on harnessing the ROI of generative AI in B2B marketing. In this initial post, I’ll lay the groundwork by exploring generative AI, how it differs from traditional AI, and why it’s becoming a game-changer in the marketing world. What is Generative AI? Artificial
Beyond the Hype: Real ROI from Generative AI in B2B Marketing Read More »
When you think of iconic American drinks, things like bourbon, Coca-Cola, and coffee might come to mind. But did you know that 28 U.S. states have gone further and designated official state beverages? The stories behind some of these choices are fascinating. Milk Reigns Supreme Of the states that have named an official drink, a
Sips of State: The Tales Behind Americas Official Beverages Read More »
